Erica Kastner
 

My background in the B2B tech and CPG industries have armed me with a breadth of experience spanning various strategic disciplines (brand strategy, content strategy, creative strategy), data analysis and optimization, and project management. 

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As someone who is naturally curious, one of my favorite aspects of the advertising industry is that it is always changing and evolving. So, I use my curiosity to constantly evolve my skills set through certifications, staying up-to-date on industry news, taking on new projects at work, and more.

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When I'm not working you can catch me enjoying a concert, hiking, camping, or perfecting my cream-and-sugar-to-coffee ratio.