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big cat rescue

In collaboration, I conducted semester-long, in-depth research into Big Cat Rescue's social media presence as a project for my Social Media Analytics class at the University of Georgia. My class utilized the social media analytics platform Crimson Hexagon to conduct our research. My group's final presentation, which showcases our findings, is linked below.

Over the course of a semester, I learned the basics of how to use Crimson Hexagon, a social media analytics platform, to sort mountains of analytics data into usable insights. In my class' case, our goal was to find insights into how our selected brands can improve their social media presence. Click the button to view my group's final presentation.

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