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California pizza kitchen

"The West Coast is Only Minutes Away" campaign was created in collaboration at the University of Georgia for my Advertising and Communication Management class. The project involved the creation of an advertising campaign for a new business opening in Athens, Georgia. My biggest contributions to this campaign involved designing the presentation, conducting research on competitors, and building out campaign executions.

Click the button to view my group's presentation, which lays out the research that went into the campaign as well as descriptions of the campaign executions.

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