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rimowa

The multimedia spec campaign below entitled "Always a Classic" was created in collaboration during my time in the domestic study abroad program at the Creative Circus. This project involved the creation of a brand manifesto as well as print ads with outdoor extensions. I worked in collaboration on every aspect of this campaign, from the copy and tagline to the design of the ad in Photoshop.

My partner and I had a mere two weeks to take this campaign from conception to completion. Click the link to view our presentation that lays out the research and planning that went into this campaign.

This campaign involves three extensions: an advertisement in an airport terminal, a clear glass installation in affluent metropolitan areas to encourage photo opportunities, and a billboard. Scroll down to view the campaign extensions.

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